The War on Christmas isn’t waged with “Happy Holidays” or “Merry Christmas”es. It isn’t a battle between the erection of a Nativity, and the bells and wreaths of civic lights.
It is a battle between rampant consumerism on one hand, and family, love and peace on the other.
December is our annual orgy of consumption and capitalism. The time when more people get further into debt, when pressure to buy is at its greatest, and where more families break up.
By any sane measure, Christmas is losing.
And into this ‘War on Christmas’, the American Family Association rolls its artillery. Waging a black propaganda offensive with its own definition of ‘War on Christmas’. According to its ‘Naughty list‘, the true supporters of Christmas are the major retailers that most comprehensively use the festival in their advertising. Stores that encourage people to mark the celebration with purchases, consumption, consumerism and capitalism. Those stores are the true friends of the holiday.
Stores who refuse to take advantage of the religious holiday as a marketing gimmick? They’re naughty. And if they don’t embrace at least some minimal quantity of Christmas-branded marketing, the AFA will even call for a boycott.
So, a big blue thank you to Walmart, for cramming Christmas onto every product and advert it can, for paying its staff so poorly they need a food-drive, and for opening on Thanksgiving. In the world of the conservative Christian capitalist right, Walmart has it right, it gets the highest possible rating.
I have a suggestion. Let’s hold up as exemplary every store that refuses to put Christmas on any advert, any product that isn’t specifically religious, or any in-store signage. Let’s celebrate those stores who commit all year to paying living wages to their employees, sourcing products ethically, and putting customer needs before corporate profits. They are fighting on my side in the War on Christmas.
Let’s make no mistake, the AFA and its cronies worship no deity but Mammon. By studiously calling it ‘Christ’ or ‘God’, they hope to sucker the religious faithful into their idolatry.